Patronage is the support, encouragement, privilege, or financial aid that an organization or individual bestows to another. In the history of art, arts patronage refers to the support that kings, popes, and the wealthy have provided to artists such as musicians, painters, and sculptors. It can also refer to the right of bestowing offices or church benefices, the business given to a store by a regular customer, and the guardianship of saints. The word "patron" derives from the Latin: patronus ("patron"), one who gives benefits to his clients (taken from wikipedia, i know, it's not a great source, but it was easy ;) )
